February 11th, 2010 by admin
5 comments »
- ISBN13: 9780470438992
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Praise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.”
—David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professi… More >>
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
February 11th, 2010 by admin
5 comments »
- ISBN13: 9780470411599
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed … More >>
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
February 11th, 2010 by admin
1 comment »
Product Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
Over many editions the… More >>
BASIC MARKETING
