Challenged, we must consider this problem for some time. Without a marketing standpoint, you will not follow a map, but can decrease even without a good sales technique and strategy your closing rate and you can not sell your products.
On the one hand, marketing is what to do to achieve and to convince new prospects. On the other hand, the sales process, what you get for the sale in the area and get a signed agreement or contract to do. Both are important (critical) to commercial success. You can not do without these processes. make this strategy of combining efforts you will experience a successful amount of business development. But by the same token, if the efforts are unbalanced may decrease your growth.
Your marketing process will consist of steps to reach and persuade your prospects that you are the company for them. That is the message that the prospect of the sale, such as advertising, public relations, marketing, viral marketing and direct mail prepared.
On the other hand there is the sales process of social interaction, such as meeting one-on-one, cold calls and networking. There is something wrong with the prospect or customer on a personal and a lot of non-remote control (building good relations with customers).
Marketing efforts begin the process to a perspective or a potential customer to move to close the sale. If marketing is done effectively, you can begin to move the view too warm to an advance of a cold. If the prospect hits the “hot” level is much easier to distribute in connection with the sale to close.
You do not know how to integrate marketing and sales?
Try the following. Take a few moments and share lists of prospective customers and your database into groups of riders cold, warm or hot. Then sit down and define a strategy on how to continue with any team at any level.
For example, you can try the following announcement:
1) Cold Strategy – send a mailing or offer them a special offer
2) Hot-strategy – call to book sales letter or a special seminar or training for all your hot prospects to get together.
