This weekend I’ve stopped with a cruise in “. For those who do not know, is an event where the public come and see the classic cars that people have either restored or just really worried me over the years. As I looked around me went on all these classics occurred to me that marketing is a really great lesson to be learned here.
What you have here angry fans. These people are dedicated to a brand. She is dedicated are willing to pay thousands of dollars. Then they will do what most fans are angry, to spread the word and show their love for this brand. These are dealers who spread the word to the rest of the world. Even if these cars are no longer manufactured, the word is still around.
But what is really happening here? This is not the society that they speak with enthusiasm – is a product that the company is that somehow became a classic, and somehow found its way into the minds and hearts of loyal fans. Is it pure nostalgia, or is there something unique about these cars?
For me, the answer lies in the product and marketing. The product must be one of perceived value, have ignited qualities, emotions, and “sticks” with you. Marketing must therefore take into account these elements and create loyal fans, not by you, but the creation of a sustainable messages that last a lifetime. These days we are also focused on urgent. Everything is now. Everything is fast. Everything is on the churn. This does not create a classic. To create even fans in delirium.
Let’s shift this offer to your marketing efforts and services you. If you are creating services that are sustainable? Services can create the angry fans, and the products. If you consider your services and create long-term care market. Consider how these services could be as old-timers – how could they loyal fans enough for long distances using care and then create further spread the news around long after their introduction. This is the perfect time to reflect on what great especially with all the community-based social networking tools. We have the skills, the traditional auto manufacturer has ever had – what the word spread around the world faster and cheaper. But rather than preach the gospel, make sure the product or service behind the message can become a classic.
