- ISBN13: 9780470499313
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Although I have not read this book yet, I work with the company the authors own and this is a great concept. Inbound Marketing gets your web site building a following in a very short time. When done right most companies can triple their traffic in as little as tree months. I am sure this book will be loaded with great tips because this is what the authors do, promote and sell. They are experts and you will be amazed at how this stuff works.
If you are not using inbound marketing you are falling behind at a rapid pace.
Ok, I wanted to come back and add comments after I started reading this book and all I can say is EXCELLENT! and a must read for companies trying to learn about building a stronger online presence. There is a “To Do” list toward the back of the book that is well worth the investment. If all these steps are done you will greatly improve your Inbound Marketing ten-fold. Stop reading right now and just buy this book!
Rating: 5 / 5
This book honestly doesn’t live up to the other reviews on here. For a complete noob to internet, it’s a great start but for the rest of us, it’s things that we do on a daily basis without thinking about. Basically, it’s any marketing, traffic you didn’t pay for explained to noobs.
Rating: 1 / 5
The Internet has changed the way we do business and marketing is no exception. If you are still using conventional means of marketing your business (TV, radio, print) then you need to get your hands on this book! Halligan & Shah provide easy to follow, step-by-step instructions on how to use the power of the Internet to drive more traffic to your website, generate qualified leads and convert those leads into paying customers.
Rating: 5 / 5
First of all let me be completely transparent by saying I do work at HubSpot, and the two authors of this book are my bosses. So to not have good things to say about this book would probably be detrimental to both my job and to my beliefs for working at the company in the first place. Plan and simple Inbound Marketing isn’t a book that any of the digital citizens of this blog will find revolutionary. It will put into a written tomb the thoughts that you have been trying to explain regarding why this stuff is important.
The inbound marketing process outlined in this book is absolutely nothing new to me as I do teach it daily to small to medium businesses across the US and beyond. As the book specifically tells us, “it’s not what you say – it’s what other say about you.” The whole process is about being “remarkable” so others will remark about you. As I’ve said before, the trick to getting traction and recognition on the web is to build it and they will come.
The inbound marketing process is broken up into three fundamental parts in the book: get found, convert, and analyze & repeat. It really can be that simple to leverage the web. A lot of time is spent on the conversion process, which is something so many websites simply do not spend enough time. If you are a business website then you need to have lots of compelling calls to action, not just a “contact us” or, in the case of a college, an “apply” form. There are also important sections convincing that the rules of the game have changed and how you can better measure and analyze not only your website but your competition. Finally, and most interesting, is a whole chapter on finding and hiring the right sort of employees who are native digital citizens and simply feel comfortable on the web.
Deep down I resonate with everything this book is about. After all, I “drink the kool-aid” so I am very biased. Although I’ve been preaching on my Higher Education marketing blog [...] about seo, web analytics, social media and more, there are still many people who prefer a written text to sit down and consume. This is that introduction that puts the whole process together. This is the book for CEOs to understand what the web really means for their business.
Much like the web classic book “Don’t Make Me Think” this book is one to keep on your bookshelf as a rit of passage saying that you “get it.” At just over two hundred large print pages with many great pictures and quite a few comics, it can be consumed in one long plane flight or a few short sittings.
Rating: 5 / 5
This book was a very enjoyable read for me. As someone who grew up with a computer in the house, and with internet connection in the early 1990′s, it’s been interesting seeing the evolution of the web into it’s present state. Even having seen these changes happen however, I was still a little lost with buzz-words like “Web 2.0″. So, I decided to update my knowledge with books like this one, and the Social Media Bible. It’s been quite the education to say the least!
Businesses fear social media. They fear it so much that when Facebook was restricted to college students only employers would twist the arms of the interns working for them to go online and check out the profiles of potential new-hires. “What if they’re saying bad things about my company? What if they’re posting photos of themselves partying and drinking for others to see? I don’t want that type of reputation for my company!”
This book addresses perhaps the biggest fear held by employers and businesses that are trying to engage with customers online: loss of control. The authors make a very good point in that, “You’ve already lost control, get over it, so it’s time to get with the game or get lost in the crowd.”
Pro’s:
- Actionable checklists
- Good use of humor / comics
- Use of the author’s considerable insight and experience
- Great tips for starting a dialogue within your company about engaging with social media
- Not overly technical
Con’s:
- Not overly technical (double-edged sword)
As a parting thought for those considering this and other books on social media: surveys hold conflicting information over the usefulness of social media for small businesses. It’s estimated that as many as 75% of small businesses will not engage on Facebook and Twitter.
The good news? Every day someone doesn’t show up online, somebody else is going to take their place. We’re not limited by geography when it comes to web commerce. Your nearest competitor might not even be in the same State, but they’re still only just a click away. That, more than anything else, is why you need the information books like Inbound Marketing contain.
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Rating: 5 / 5