Product Description
M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all th… More >>

This book enhanced my knowledge of marketing and was able to pass my class with an A.
Rating: 5 / 5
It is a lot cheaper to buy this book used and then go to the website and purchase online access for only $10. If your book doesn’t have an access card, I would recommend buying the code online. The book’s website is [...]
Rating: 5 / 5
Great text book. Easy to read and understand. Excellent supplemental online instruction. Very impressed
Rating: 5 / 5
I waited until the last minute to buy textbooks but the extra shipping option got the book to me on time and in excellent condition. I’ll definitely be back next semester!
Rating: 5 / 5
The book is exactly what I was looking for, and I am using it to it’s fullest.
Rating: 5 / 5