Marketing: Real People, Real Choices

by admin

Product Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that… More >>

Marketing: Real People, Real Choices

5 comments

  1. moon says:

    I bought a book from Textcellar and it said on the listing that the book was in a great condition. I paid $50 for the book and it looked like a $5 book. Very bad condition. Looks very badly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don’t think I am gonna buy from you next time.
    Rating: 2 / 5

  2. reader says:

    I specifically asked the seller if the book doesn’t have highlighting because I have a hard time reading a textbook with the chapters highlighted. She said that it doesn’t have highlighting and the book is unused with just a slight crack on the cover. When I received the book, most of the chapters were highlighted. The book has been used and looks very old. The cover is worn out and some pages are ripped and folded. I wish that the seller told me the truth.
    Rating: 1 / 5

  3. The package never arrived and I am still waiting to hear back from the seller.
    Rating: 1 / 5

  4. The book was cheap and in good condition. The shipping on the other hand took too long. It took about 12 days!
    Rating: 4 / 5

  5. I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase.

    Emmeline T
    Rating: 4 / 5